TV Advert Production

A TV advert sounds like a London agency and a six-figure invoice. It doesn’t have to be — in 2024, over 275 UK companies got on television for less than £10,000. We’re the crew that gets you there. We put Selco on Sky Sports, and we’ll walk you past the two things that catch out almost every first-timer. Neither of them is the shoot.

Selco Builders Warehouse — ten five-second idents for Sunday Supplement on Sky Sports 1

We’re the crew that gets Midlands companies onto national television, and keeps you clear of the two things that trip up almost every first-timer. Neither is the filming.

One: a TV advert has two separate budgets — making it, and buying the airtime — and getting the split wrong leaves you with an expensive film nobody sees. Two: every UK advert has to clear Clearcast before it airs, which is free, but slow, and it starts at the script rather than the edit. We handle both with you from the first call, so the fiddly part is our problem, not yours. If you want the whole thing laid out plainly, we wrote it down.

Two routes onto television

These two adverts sit at opposite ends of the format, and putting them side by side is the quickest way to see the choice in front of you.

	Selco Builders Warehouse	Brunei Halal
Format	Sponsorship idents	Cinematic brand commercial
Where it ran	Start and end of every advert break during Sunday Supplement, Sky Sports 1	Multiple TV channels, anchoring a wider digital campaign
Shape of the job	One production, many repeats, one programme	A narrative shoot across several West Midlands locations
Why that route	Extend an established radio brand onto screen	Launch a new product range with a farm-to-family story
The film	Selco, Sky Sports idents	Brunei Halal, TV commercial

A cinema camera and a red tungsten light set up on a rail of Selco football shirts printed with trade names including Welder, during the Sky Sports ident shoot — Selco. The idents were built around the trade: every shirt on the rail carries a job title. Five seconds each, either side of the break.

A RED camera and lighting set up on a chef preparing food in a farmhouse kitchen, with Brunei Halal product packs on the counter, during the TV commercial shoot — Brunei Halal. A farmhouse kitchen, a chef, and the product in shot. The story had to carry a range launch across television and digital at once.

Selco already had a radio presence and the tagline to go with it. What they needed was a screen presence in front of the right audience, repeatedly. Idents did that, and they did it on a builders’ merchant’s budget.

Brunei Halal needed the opposite: one film with enough story in it to carry a product launch across television and digital at once. Most food advertising points a camera at the product. We built a farm-to-family narrative instead, because a range launch needs a reason to care, not just a close-up.

Same company, same crew, entirely different jobs. Which one you need is a question about your media plan, not your taste — and if you’re not sure, that’s exactly the sort of thing we’re here to talk through.

“Green Gorilla Films were resourceful and creative, nothing was ever a problem. What they produced was of an exceptional quality, despite various challenges and restrictions.”

Shellyanne BryanCopywriter, Selco Builders Warehouse

Let’s talk it through

Tell us what the advert has to do, and whether you have a media plan yet. We’ll tell you honestly what it takes to make it — up to and including the times a five-second ident would do the job for a fraction of a 30-second spot. No hard sell, and a real person on the other end.

Start the conversation