Promotional Videos can be seen as a catch all term for any promotional video material. Ultimately Promotional Videos are used communicate to a broad audience.
Promotional Videos are very much advertisement trying to entice, convince or persuade some one engage with your products, service or event. Explaining with charisma and eloquence why they should and what the benefits come it over lets say … some one else products, services or events.
Making them human is important. Consumers often make decision with their gut as well as their head. This can often lead to those of interviews/ testimonials, you and/ or your team in action. Showing why you are best as well as telling them.
A Promotional Video is great to communicate to brand audience when trying to garner a lot of attention or looking for a new demographic.
Check out some examples below!
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